Trademark protection is geographic in scope…meaning that a trademark is only protected in the geographic area(s) (state/region/country) in which the mark is used or registered.
A United States trademark application or registration with the United States Patent and Trademark Office (“USPTO”) does not protect a trademark in any foreign country. However, U.S. trademark applications and registrations can be used to obtain trademark protection in other countries and vice versa.
Six-Month Priority Foreign Filings
If the foreign trademark application is filed within six months of the U.S. application, the foreign application can claim “convention priority.” This means that the foreign application will be treated as if it was filed on the same day as the U.S. application. Nearly all countries are members of the Paris Convention, which put this rule in place.
“Claiming priority” in this six month window can prove to be a major advantage by providing you with the earliest possible filing date for your mark. If other applicants file similar marks after that priority date, they will be rejected or suspended. In other words, your application will receive priority over applications filed after not only your actual filing date, but also over applications filed between your actual filing date and your priority date.
Taking advantage of priority foreign filings also allows you the opportunity to spread out the costs associated with trademark filings over a six-month period and gives you time to assess your international brand protection strategy without sacrificing any protection…which can be significant, especially for a new venture or brand.
Foreign trademark applications filed after this six-month “priority” date take the actual dates on which they are filed.
Other Cost-Saving Measures and Strategies
In many cases, there are mechanisms available that provide efficient and cost-effective ways of obtaining protection for your brand simultaneously in multiple countries. For example, the Madrid Protocol allows a trademark owner to seek protection in any of the almost 100 member countries by filing one application and designating as many member countries as it chooses. It is also possible to file a single Community Trade Mark (“CTM”) application for a trademark covering all of the countries in the European Union. You can designate the EU/CTM in your Madrid Protocol application.